June 18th Post-Conference Seminar
Functional Aging Institute
Summit 2023
8:30 - 12:30PM
Marketing You & Your Business to Older Adults
In this workshop, Jeff Weiss & Dan Ritchie will provide insights and practical tips on how best to market to and engage older adults who might be interested in exercise programs. Using a combination of a formal presentation and hands-on tools, attendees will come away with a plan on who to target, what channels to use to reach them and marketing materials and key messages that might peak interest in their services.
Objectives:
Gain a deep understanding of older adults and your prospective clients
Learn how to best educate prospects about fitness training
Discover the how and where to successfully reach and engage older adults in your market
INSTRUCTOR BIO
Jeff is the President and CEO (Chief EvAGElist Officer) of Age of Majority, a consultancy that helps organizations better understand older adults so that they can engage them more effectively. He is the last of the Baby Boomers with over 35 years of marketing experience on both the client and agency sides of the business, working with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever.
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